X/12
Your firm has significant exposure to silent client attrition.
Based on your score, clients are likely going 60–90+ days without meaningful communication, engagement is assumed rather than measured, and if a client disengaged today, you wouldn't have the data to understand why.
What this means for your firm
The risk isn't that your clients are unhappy. It's that you have no early warning system to know if they're becoming unhappy.
Firms at this score level typically discover attrition after it's already happened — when a client leaves, or when AUM quietly declines and the cause isn't clear. Communication is reactive, individual-dependent, and unmeasured.
The good news: this is fixable. And because the problem is systemic rather than personal, it can be addressed without overhauling your team or your workload. The 5D Retention Framework is built precisely for this situation.
What your answers indicate
- Clients likely experience 60–90+ day silence windows between reviews
- Communication depends on individual effort rather than a system
- Engagement is assumed — not tracked or measured
- You have no early warning when a client begins to disengage
The next step is a diagnosis, not a sales call.
45 minutes to map exactly where the gaps are and whether the 5D Retention Framework is the right fit. If it isn't, we'll tell you.
Your communication works — until it doesn't.
Some clients are well-informed. Others are quiet. Engagement exists, but you don't consistently see it or measure it. Retention feels stable — but it's fragile.
What this means for your firm
Firms in this bracket are often the most exposed — precisely because they feel like the problem is under control. Communication happens, but it's not systematic enough to protect you during a volatile quarter or a competitor push.
The gaps are predictable: delivery depends on the right person being available, engagement is tracked loosely if at all, and there's no documented process that would hold if a key person changed roles.
One strong quarter from a competitor — one well-timed video in your client's inbox — is often enough to shift a relationship that felt stable. A 45-minute diagnosis will show you exactly where the inconsistency sits.
What your answers indicate
- Communication is inconsistent — good in some quarters, absent in others
- Engagement tracking is partial — some visibility, not full coverage
- The system relies on effort rather than infrastructure
- Retention feels stable, but you couldn't prove it with data
Consistent systems beat good intentions.
A 45-minute diagnosis will surface exactly where the inconsistency sits and what it would take to make communication reliable rather than reactive.
Your communication is doing its job. Most firms never get here.
Clients hear from you predictably. Your thinking shows up before uncertainty does. Engagement is visible, not assumed. If a client disengaged, you'd have evidence, not guesses.
What this means for your firm
You're operating with the infrastructure that most RIAs aspire to. Communication is systematic, cadence is owned, and engagement is tracked. That's a significant competitive advantage — even if it's not visible in your day-to-day.
That said, there are almost always gaps between what a system looks like from the inside and how clients actually experience it. A 45-minute conversation will either confirm you're in a strong position, or surface the one or two things worth tightening before they become problems.
Firms at this level typically use that conversation to pressure-test their current setup and identify where the system can be made more efficient or better measured.
What your answers indicate
- Clients receive consistent, proactive communication throughout the year
- Engagement is tracked — you can see who is and isn't engaging
- Communication runs via a system, not individual effort
- There may still be gaps between internal view and client experience
Even strong systems benefit from an outside perspective.
A 45-minute call will confirm where you're genuinely protected — and surface anything worth addressing before it costs you.
The five things that have to happen before client communication actually protects your revenue
A structured, compliance-ready process that replaces ad-hoc updates with owned cadence, visibility, and review.
Discover
You find out exactly where your clients start to drift — before they do.
↑ Visibility into risk
Design
Every message is intentional, consistent, and scheduled — not dependent on someone's availability.
↑ Owned cadence
Develop
Compliance-ready content produced inside a repeatable framework your team can review and approve.
↑ Governed production
Distribute
Updates reach clients through the portals, CRM, and channels they already use — reliably, every time.
↑ Reliable delivery
Diagnose
Engagement is tracked and reviewed quarterly so retention is managed as a system, not assumed.
↑ Measurable outcomes